Digital Marketing as a driver of innovation

How do I reach the relevant target groups at the right time, via the right channel and with the right message that strikes the right tone? The Digital Marketing function considers these and similar questions, and is the internal competence center and first point of call for any digitally related questions and activities at Bayer. With its creativity, new ideas and diverse range of skills, the team helps the marketing departments of all Bayer subgroups to develop innovative measures and so drive forward Bayer’s success.

Digital Marketing has developed into an integral component of all communications campaigns and become an important success factor.


The unit deals with “online marketing”, which covers all those measures used for marketing products, brands and companies that are based on new media and technical instruments with the aim of encouraging interaction with customers online and offline.


The team at Digital Marketing is devoted to this specific challenge and works every day toward driving Bayer forward in the digital world and boosting the Group’s competitiveness with its sound knowledge, expertise, innovative solutions and finely honed skills.

Digital Marketing – the team that gets things moving

The Digital Marketing business unit is part of Bayer Business Services and forms the first point of call for in-house consulting in all digital matters and activities at Bayer.


With its incredibly broad range of skills, creative ideas and diverse spread of experience, Digital Marketing helps the marketing departments of all Bayer subgroups in their quest to develop innovative measures. The team assists with developing digital marketing strategies and conceives and implements online campaigns for existing and new brands.


The work Digital Marketing undertakes is diverse and constantly poses new challenges. The team’s members have an international background and the set up offers plenty of scope for individual initiative and creativity, which creates ongoing opportunities for personal input and the chance to influence how things are done.



More about the Digital-Marketing-Team


Bayer: A Truly Global Company

Melissa Saw currently is a Global Digital Manager for Bayer Corporation based in Whippany, New Jersey, USA. She has been at Bayer for 10 years and worked in 4 countries. Read about her story on the Bayer Career Blog.

Digital Career @ Bayer

In what areas can employees pursue a “digital career” at Bayer, and what qualifications should candidates have? Christian Pütter, who has been helping to advance digitization at Bayer since 2001, gives answers to these questions and insight into his own, exciting career in the Bayer Career Blog.

“Go Digital” – a really wide-ranging internship!

Information management in healthcare and digital marketing – a successful mix. My search for for an internship took me to the Bayer career portal, where I came across a promising opportunity in Digital Marketing at Bayer Business Services (BBS) in Berlin so I applied. Read about it in the Bayer careers blog

Valuable insights into how a major corporation works

Why not do an internship at Bayer Business Services to bridge the gap between bachelor’s and master’s courses and gain valuable practical experience? “Great idea,” he thought as he surfed through Bayer’s career site looking for interesting job opportunities. It was not long before he came across a vacancy for an intern in Digital Marketing which appealed to him. Read about it in the Bayer careers blog

Digital marketing & agriculture – a great combination

Cathrin Hurth is a final-semester industrial engineering student at the University of Applied Sciences in Bingen am Rhein, majoring in agriculture and the environment. She completed her bachelor’s degree in agriculture at the same university. She explains how this combination benefits her internship in digital marketing at Bayer Business Services in Leverkusen in the article she has written for the Bayer careers blog.

Master’s thesis in Digital Marketing

Melanie Stimac is in the final semester of a master’s degree in International Management at Bochum University of Applied Sciences.At Bayer, I don’t just have the opportunity to explore these subjects in greater depth but also to write my master’s thesis in digital marketing. Read about it in the Bayer careers blog

Digital marketing offers great variety

What Svenja had actually been looking for was an internship in the environmental sector. As qualified media specialist and biological and geographical sciences student, she found her niche in digital marketing at Bayer Business Services. Read her blog post to find out what she enjoyed most about her three-month internship and why she hopes to be back again in the future.

Are You in? The following vacancies are available

Interested? You can find out more about what it is like to work in Digital Marketing at Bayer on the following pages – and maybe you will soon be assisting us, too, as the latest member of the team. Apply for one of our vacancies now – we look forward to hearing from you!


You can find the current vacancies in Digital Marketing here.

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Last Update: Mar 31, 2017   Copyright © Bayer AG