Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Head of Digital (m/f/d)

Your tasks and responsibilities

  • Oversee the operation and delivery of all digital content, capabilities and services
  • Strategic and technical management of the Digital Team
  • Initiate digital activations according to the brands strategic objectives
  • Set up operational recommendations for digital in collaboration with brand teams
  • Design and implement brand digital strategies within budget requirements
  • Set specific digital objectives and monitor progress
  • Ensure smooth operation for all digital tools, applications (e.g. website, social media) and oversee performance of agencies
  • Train internal teams to use digital technologies and suggest new optimization methods to improve customer experience
  • Address advertising needs and ensure digital best practices are met



Who you are

  • Educated to degree standard: higher education, preferably university degree (in digital related sciences)
  • Profound experience in digital areas solid track record of success (including delivering on targets), experience in the OTC business is a plus
  • Knowledge of business management (business-oriented), marketing (on- and off-line) and digital technologies as well as experience in creating,

implementing and monitoring Digital Strategy plans (identifying KPIs)

  • Managerial leadership with an innovative and entrepreneurial mindset as well as experience to build strong performing digital teams
  • Strategic thinking with a comprehensive social media, digital processes, digital services, digital innovation and implementation
  • Strong inter-personal and communication skill, able to persuade and influence others through personal credibility and assertiveness
  • Strong analytic and problem-solving skills as well as displays knowledge in using digital analytical tools to address difficult issues and recommend


  • Very good knowledge of verbal and written German and English

Your application

Are you looking for a new challenge where you can show your passion for innovation? Are you interested in working as part of a global team to improve people’s lives? Then send us your online application including cover letter, CV and references.




Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. 

Country: Germany
Location: Leverkusen
Reference Code: 38524
Functional Area:
Entry Level: